Oakville Homes

May 15, 2013

Mattamy/Gilgan rule: Bullshit PR Toronto Star 2 page spreads, along with donations, will beat “word of mouth” TRUTH.

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A reputable businessperson understands the value of a positive reputation if they want to attract customers.  Others, use different methods to get people to buy.  Some will undercut the competition because consumers always like a bargain.  We don’t always consider the fact that cheap means CHEAP – cutbacks, paybacks, screw you and F*** off sometimes.  Some businesspeople understand that “word of mouth” is a very important method for gaining other customers.  We trust our friends and when they recommend someone, we tend to go there instead of somewhere else.  But then, some friends have been buffaloed and like sheep, we follow their advice and get the shaft.  Some people are ashamed to admit they got duped and will continue the fraud to save face, thus allowing less than desirable businesspeople to flourish.

Some develop a cult attitude, with line-ups etc that will draw in the unknowing.  Add the cheap prices and voila, another sucker is born.  Some will use a large PR budget to spread the gospel (like the 2 page Toronto Star Saturday edition Mattamy ads – only builder to use this I believe)  A good builder shouldn’t have to do that to attract a following, unless “word of mouth” spreads a different picture.

Back in the day it was hard to spread the word – usually just close friends got the message.  Now, with Social Media, you can tell the world.  Something companies are understanding and setting up their own social media links.  I notice Mattamy is a little shy on the Twitter – afraid the truth will come out more?  Truth staves off the lawyers – they hate it like garlic.

My blog allows those of us who have received the “Mattamy Shaft” to express ourselves.  I pride myself that I have stuck to the truth.  I’ve been threatened with law suits and bully boys but, they know that there is little they can do in terms of the “truth”.  Even the Town of Oakville is trying to stop the truth coming out with their lack of response to my requests.  Do I need to request an audience at Town Council – the right of every taxpayer?

Here are some of the truths, as experienced by some of my readers.  Shows I’m not the only one who has been shafted.  Only some get the flowers and extras and that’s due to the survey maybe.  Truthful surveys rarely get the flowers.

7 1/2 years later I have a leak in my roof and Mattamy basically told me to go F$$$ myself.  Tarion is part of the problem as well.  How do you get better warranty with a car then a house.  I had a roofer go up on my roof and was told I had a leak from day one because the guy mattamy sent up cut through one of the shingles.  My shingles have been shrinking as well so I have gaps everywhere, so plywood is expose.  I thought shingles had a warranty as well, oh thats only if they are crumbling apart.  I recommend anyone who buys a house of Mattamy think twice because the obviously do not care about their customers.

Comment by J — May 14, 2013 @ 8:32 am  | Edit This | Reply

I guess I will add to your list of total dissatisfaction with my own tale of woe. We purchased a Mattamy Home in Bracebridge in May of 2010. We  have had numerous calls to what they deem to be Customer Service. The basement leaks, we can’t use the expensice shower upgrade in the master bedroom and we again need a window replaced. I would never again entertain a thought of buying a Mattamy Home. A first year trade student could do a better job and a grade student would probably have better communication integratey.

Comment by Jennifer – April 2013 — April 29, 2013 @ 1:51 pm  | Edit This | Reply

I’ve got more scattered over the blog but I think you get the picture.  Not all Mattamy owners got the promise given in the 2 page Toronto Star spread paid for by Mattamy.  If you buy in Oakville – like The Preserve”, don’t expect the Town of Oakville building inspector to be your friend.  According to my last letter from them, they will only inspect if they are called.  Now, for Mattamy to call is a legislated requirement but, Mattamy has a history of not following all legislated requirements.  Illegal wiring, building on human waste and illegal berm building, just to name a few.  We have a history of illegal construction practices (did I mention the illegal burning) and the Town of Oakville has a history of not doing things or, if demanding building code changes, not checking to make sure it was done properly. (all can be proven, so hold your horses legal beagles)  The Town of Oakville building department won’t even tell us how they will do the inspections – their plan in case Mattamy doesn’t call.

So please, if you learn anything from my blog, make sure you have a PROFESSIONAL REAL ESTATE LAWYER AND A PROFESSIONAL HOUSE INSPECTOR on your team and ,DOCUMENT, DOCUMENT, DOCUMENT.

It is all that will stand between you and the potential Mattamy shaft, backed up by the donation rich Town of Oakville.  And, this advice is for all builders actually.  They are out to make money, not necessarily lose money to give you a place they might have underpriced to begin with.  (Remember: Cheap isn’t quality, just quantity)

Think I am wrong?  Just ask yourself – why is the Town of Oakville afraid to pass a by-law giving the homebuyer the RIGHT to hire a professional house inspector to monitor the build of your house.  Every commercial build has a right to self-monitor.

P.S. Observation.  Mattamy hires their own lawyers, using the money they get from the sales of homes – your money.  When you ask for something from the Town of Oakville, they use their lawyers – paid for by your taxes, to stop you, a taxpayer,  from progressing.  Seems no matter what, it is YOUR money they use to shaft you.  Not a bad system.

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May 20, 2011

Does Mattamy use Sophists?

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Of all the builders, I’d have to say that Mattamy Homes is probably the most prolific in their advertising.  Yes, a lot of builders advertise but, most do not resort to 2 page ads in the Toronto Star, along with other areas of publication.  Advertising is meant to promote a product, showing it in a good light.  It is usually relevant to the day.  If you’ve seen some of the ads from the 1940’s and 50’s regarding smoking, women in the workplace and house, and other activities, you’ll understand what I mean.

To me, public relations (PR) and advertising go together.  A PR person will utilize the media to get across a point or to do some damage control.  The spin doctors and PR agents for Arnold Schwarzenegger  must be burning the midnight oil right now.  For those companies who have fallen afoul of something, advertising and PR is a means of shaping people’s perceptions of the company and move their thoughts away from the bad stuff and promote stuff people find enjoyable.

Back in Athenian life in Greece, there was a group of people called “Sophists“.  Their specialty was making weaker arguments stronger.  Relying on persuasion and rhetoric, they did not recognize the difference between truth and opinion.  Their role was to convince you of something but not necessarily the truth.

We find their work today in advertisers.

When I read the ads of various builders, such as Mattamy, I wonder just how truthful they are.  For example, – the renderings given to show what it MIGHT look like.  Yes, MIGHT.  You see, there is always the small print stating that the visual does not exactly show the REALITY of the situation.  We see advertisements about Mattamy and other builders getting community awards.  But, some are guilty of doing illegal wiring, environmental damage and poor quality.  Read the ads and, their constructions are perfect and in line with environmental principles and building codes.  You never see an ad stating the builder follows the MINIMUM building code.  They always say they put in quality, until you point out something and they state it is to code.  Minimum but code.

Too bad they are not held accountable for what they advertise but, the law protects them with loopholes galore.

Not surprising since it is usually the lawyers who make the law and a lawyer is a true Sophist.

So, take the advertising with a grain of salt, especially after award programs such as BILD.  The sophists come alive when given ammunition such as that to work with.

Truth or consequences – I find the buyer ends up with the consequences more often than naught.  That’s why you need the protection of a building inspector.

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* The above is intended to show the reader examples of how to obtain a house inspector, no matter which builder you buy from. Remember, awards and advertising are designed to make you buy, not ensure you quality. We’ve shown that awards are not the standard on which to base your decision on. My use of my experiences are not made to embarass Mattamy Homes or Peter Gilgan but, are used because they are based on fact and show the larger picture that a house inspector is a requirment when buying a house, new or old from any builder. My experience only shows that in fact it can happen and is a fact of life. Your experiences with Mattamy may have differed but do not preclude what happened to me from happening again. Beware.

April 8, 2011

Are developers always the bad guy in planning?

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Some of those who have dropped by and read my blog might get the idea that I am “anti-developer”, especially Peter Gilgan.  Well, hate to burst your bubble Peter but, I actually have more formal training than you do in urban planning.  You are an accountant and I have received formal training in Urban Planning.  So, I’m not against developers who, form an integral part of the development of any urban area.  No, I am against those who in their rush for PROFIT, will do anything to ensure they make the most out of what they have.

Now, I have nothing wrong with someone who wants to make a profit.  That’s what makes the world go around and stimulates growth and, growth stimulates jobs.  But, I am against those “robber barons” who will do anything to increase their profit  on the backs of the consumer and taxpayer.  Honest profit is what it is all about – not excessive profits gleaned from shortcuts, less than advertised workmanship and, getting the government to front all the costs.

 I just heard that some people give donations, etc to alleviate the pain in their soul for the nasties they have done over their life. 

Hmmm. 

A financial confession for those non-Catholics out there maybe.  Now, those who have read my blog have noted the less than ethical practices Mattamy has been involved in.  Short list: illegal (code) wiring; construction on land fertilized with human waste; illegal berms that could destroy the environment (Ottawa); flooding sub-divisions and basements in Bracebridge; and, last but not least, destroying a wetland in Cambridge.  Not the kind of actions one would expect from an environmentally concerned mega-builder.  More like the slum-lords I used to know in Toronto. 

But then, Peter has given out some money for good causes – $10 million to the Oakville Hospital (beat the Feds on this one), financial support to Wellspring ( while my complaint was before the Mayor) and also got his name on the local Oakville YMCA (not totally scandal free there).  And, a plethora of other donations.  I don’t know, but does this balance out the bad stuff he has done?  Paid his penance, so to speak. 

Just read an article I gleaned from a tweet: “Developers are not always the bad guys”, that was printed in the Vancouver Sun.  Although I am happy to agree with the title, I cannot agree with the argument the author puts forward.  He tries to mitigate the issue of bad planning and slightly less than honourable profit gain.  He states that since car manufacturers get subsidies, why not the development industry.  Well, sorry to say, a lot of us don’t like our tax dollars going to the private industry to bail out those getting big executive pay bonuses, etc.  Want us to help their pension plans, knowing that the employee never put a dime into the funds like a lot of us.  So, no, a lot of us don’t like this scenario so please don’t think we’d like developer subsidies.  And, don’t ask us about the bank rip-offs and mortgage schemes that lead us to our present economic situation in which the development industry had a piece of the action.  Selling homes to people who really had no realistic future in terms of owning homes way out of their pay scale.

As I said, PROFIT is something that must exist in our society and, used the right way, will not only reward those taking chances but also ensure future jobs.  But, don’t expect me the taxpayer to pay out while certain people rape their company with excessive payouts, etc.  The development industry in Milton make big bucks up there because the taxpayer of Oakville and Burlington was forced to put in the water pipe at their expense.  Mattamy made a fortune and then has the audacity to come and demand, yes demand, through busloads of workers who didn’t have a clue why they were there (by Mattamy’s own admission), that we reduce our development charges.  The billionaire leader, Peter Gilgan had to take a big cut in the sale of his Edgemere Estate ( $45 million firesaled to $35 million) but why should the taxpayer maintain his profit level through our taxes.

Interesting that the development charges were dropped a bit and Peter Gilgan donated $10million to the Oakville Hospital and later 3 companies, including Mattamy, donated some money to the infrastructure funding, along with a $5 million freeby (?).

So, I have to agree that NOT ALL DEVELOPERS ARE THE BAD GUYS.  Just that some are worse than others and also seem to get away with more and, get the taxpayer to ante up more.  Put in the loss by homeowners through poor quality workmanship and the bill gets higher.

You all know who you are – right Peter?

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April 7, 2011

Anyone know the secret to the “perfect” Mattamy Home – the JD showcase?

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One nice thing about the comment section on my blog is that you get feedback and know that people are actually taking the time to read the articles.  For those that do, I thank you.

At one article I wrote, titled: Mattamy Homes – Florida isn’t too happy either” on February 9th, 2009 there were a number of comments. 

Here are two:

I absolutely love Mattamy Homes! They are the best builder in Jacksonville! Their warranty team is exceptional!

Comment by Amy.

followed by:

 I bet Amy works for Mattamy. They are in no way the best builder in Jacksonville….not even close. Lennar might be.

Comment by: sickofthebs

Obviously at both ends of the spectrum.  But why?

According to the Mattamy ads, you’d think they were the best builder in the world and, I know some people do end up with a good product.  Some, well they have a good product after getting some upgrades and a survey to fill out.  And others, obviously like “sickofthebs” and myself, ended up with the short end of the stick. 

Like the car built on a Friday or Monday.

“sickofthebs” isn’t alone in his/her comment, as seen on this blog and before buying from any builder- and as I have proven, Mattamy, don’t buy a house on looks and advertising.  Visit different subdivisions and also troll the web for news.  Yes, in parts of Milton, maybe they have built well but, as shown, Bracebridge and Ottawa didn’t fare too well.  And parts of Milton have suffered the lack of the Mattamy advertised touch.  Think of the warehouse built homes.

Peter Gilgan is an accountant first – a very rich accountant.  This billionaire was not trained as a builder and therefore thinks of the bottom line as the gospel truth.  This can lead to shortcuts, shaved service etc and you only get good service if the bottom line isn’t hurt.  In my case, the bottom line was the fact that in order to ensure the sale, illegal wiring was put in.  Without this illegal wiring, the house could not legally be sold.  A house needs a working furnace in order to be sold.  Doesn’t need hydro though.

So, keep this in mind when you buy from any builder.  What is their background and therefore how do they think about you and the new house.  Can they balance the loss of one customer against the balance sheet?  Profit over return customer.  Keep enough people happy and keep up the advertising (they specialize in 2 page spreads – who else does that) and you will satisfy enough people to ensure you will get business. 

I guess Mattamy works out the complaint rate and works with that.  So, there will be those of us who will be shafted.

Will you be one of us or one of the lucky ones?

If you know how to get into the lucky category, let us know.  We’d love to know the secret.

Forget the “slip of something to the foreman” tactic – that’s been tried by a lot of us.

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April 3, 2011

BILD Awards – losing their credibility

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Awards.

They are given to individuals and organizations that have accomplished a level of respect for their activities.  No one is perfect and maybe we don’t always agree with those getting an award. 

Like convicted criminal Conrad Black who still has the Order of Canada. 

In the housing industry, the J.D. Power and Associates Awards have been very well-respected and many homeowners have pointed to various winners as part of their selection process.  But, then some even told how they received gifts? and upgrades? prior to submitting their survey results, thus making the awards presented somewhat suspect.  One award winner over the years has been Mattamy Homes.  Consistently winning Customer Satisfaction awards from J.D. Power even though the proof was out there that not all customers were happy.  A significant number actually.  Like a whole subdivision of blown away homebuyers in Kanta Fairwinds.

Lately J.D. Power has taken their awards elsewhere and are trying to rebuild the image of said award.  I was not surprised though, but disappointed, to note that BILD (Building Industry and Land Association) still seems to push the Mattamy name, even after the convictions in Ottawa, the flooding development and basements in Bracebridge and other issues.  For 2011, they have accepted nominations for “Home Builder of the Year” with Mattamy included.

The list includes: Great Gulf Homes, Mattamy Homes, Monarch Corporation, Rosehaven Homes and Tridel.  All good names but, not with the reputation that Mattamy has in terms of convictions and quality.  One wonders how these awards are evaluated and given.  Given, based on customers experiences or, the spreading of awards to the good old boys.

I guess to sweeten the pot for the award, the Oakville Beaver showcased Mattamy as the cover story of their weekend New Homes section.  Siobhan Evans did a feel good article on Mattamy.  All praise and no depth.  Basically just a Mattamy ad. 

One comment stood out.

“……. Mattamy’s complete attention to detail and ability to provide a satisfying experience to each and every homebuyer”.

Well, there is a statement way out in left field.  I think Evans should have done a little more research before taking that one to the printer.

Or, she could have just listened to a number homebuyers, unlucky to have the Mattamy experience.

Such as this one:

DO NOT BUY FROM MATTAMY! I understand that this homebuilder once had excellent customer satisfaction ratings – but that was years ago. This homebuilder will “court” you throughout the build process but once you’ve closed, the honeymoon is over! They will refuse to take responsibility for any issues within the home and will purposely stall in hopes that you will just go away. I’ve never before experienced working with a provider of any service where they put the BLAME on the customer! If you have any question, just ask a homeowner in the Summers Walk subdivision… you will be enlightened.
  
And, this comment isn’t a one of.  Anyone who looks at the awards should also look at the internet and the complaints.  The internet allows people to show the reality of homebuying, not the make-believe world of advertising and self-aggrandizement of the award system. 
 
Sorry BILD, but you just lost me as someone who would take your awards as a sign of quality. 
 
Talk to J.D. Power and Associates and see how they got burned by Mattamy.

 

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January 18, 2011

Do “Mad Men” writers think up Mattamy ad copy?

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“We hope there will never be a single moment throughout your purchase relationship with Mattamy Homes when you are feeling left out of the process or suffering from a shortage of information.

It has always been our objective to find new and better ways to serve the needs of our homeowners. Your Customer Care Coordinator can assist you throughout the construction process and can also direct you to the right person to call. Do not hesitate to contact us with any questions.”

I found this quote on the Mattamy website for their Jacksonville operation.   A quick check showed it at the websites representing other operations.  You’d think that this piece was written by the same writers as used on the “Mad Men” series.  Based on what I have seen in regards to problems with Mattamy, this statement has little to do with the reality of the Mattamy home buying experience. 

For those who got shafted in Ottawa (Kanata Fairwinds) I would think they certainly suffered “from a shortage of information”.  And, in the next blog, I’ll show you where contacting the “Customer Care Coordinator” isn’t necessarily the best thing to do.  You’d be surprised what level of BS they will give you in order to escape their responsibility of giving you a well-built home.
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Am I too harsh on Mattamy?

Hey, the proof is in the pudding.  I think I’ve shown enough complaints over the years to show that the ad copy in the website bears little resemblance to what is really going on.

They certainly found a new and better way to serve the needs of this homeowner.  Too bad it included illegal (code) wiring.  I’d hate to think what other things they have dreamed up that have been missed.

Remember, get a house inspector – at least he’s on your side.

P.S.  In regards to “Fairwinds” – an interesting name for a development that got totally “blown” out of the water – no fair winds there.

November 17, 2010

Does Mattamy practice truth in advertising?

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I recently read a promotional piece in the Sun Homes-Extra section describing the new Mattamy Homes development in Airdrie, Alberta.

They stated: “Mattamy Homes designs communities both as the builder and the developer, giving great insight into how a community should function.”

They go on to say: “This ensures the community meets the high standards of the master-planned design,” says Norah Latter, marketing manager of Mattamy Homes.”

Well based on their performance in Florida, Bracebridge, Cambridge and Ottawa, I am wondering just how close to the truth these statements really are.  I dread to think that some people will make a decision to buy one of these homes based on this description.  Lauren Barr may work for SunMedia but, I think her content is more Mattamy supplied.

She quotes Norah Latter, a Mattamy Homes marketing manager.  “What makes Windsong great is our approach towards communities,” Latter says.  They are about people first and our designs reflect what will build a great neighbourhood.”

This description certainly would not match the way Mattamy treated the people who entrusted their money in the Fairwinds Kanata Ottawa project.  Illegal berms in the area and selling homes with no permit to proceed.  This is the reality of how they approach “communities”.  Putting in “illegal (code) wiring” is another way they approach communities.

This is a trend they have practiced over the years but, it seems they continue their way by depending on the power of advertising and propaganda.  And building inspectors not doing their job.

With all the donations that Peter Gilgan has made lately, I am wondering if he is trying to make people forget the savage treatment he has put people through or, is he pushing for another “Entrepreneur of the Year Award”.  Maybe trying for the World Title. 

What do you say Peter?  Cat got your tongue?
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July 25, 2010

Whose pocket is your politician in?

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Yes, I know.  It’s too early to really be thinking of elections.  Who wants to ruin the relaxing times of our summer thinking of elections coming up in the cold of November.  Well, now is the time to be looking at your incumbents and how they have been voting.  Are they pro community, business, development, select groups or, those who give them the free press through donations?

Just how have our incumbents used their power to further the community they serve, the business/developers they mingle with or, those select groups they favour?  And don’t just check the incumbents.  Look at who is going to run.  Are they former mayors or councillors who got voted out of the feeding trough and want back in to help out their buddies or, are they former politicians that want another kick at the cat to make positive change?  Make sure you look at their previous record as a politician rarely changes their spots, so to speak.  In some cases, stripes.

For those spending their time awaiting their new home or, out there pounding the pavement in search of a new home, what the politicians do will affect how you will enjoy your home.

In my case, former mayor of Oakville, Ann Mulvale did nothing about the Mattamy issue I brought forward.  Mattamy was a donator of money to her Wellspring cause.  Her actions affected how I enjoyed my new home.

Do you want a politician that allows the destruction of wetlands for the monetary gain by developers?  You may consider yourself eco-aware but, in pushing for that new home, do you mind the environmental damage that was done to allow you to move into that nice area?  How many people knew that Mattamy did environmental damage in Ottawa but pushed for their homes in Kanata Fairwinds

Who you vote for will shape your future community.  How it is formed, shaped, designed and built is a direct result of how politicians look after their community responsibilities.  Will a donation to their project give the developers the edge in what they want or, will they make sure policies are developed and enforced that ensure a properly built community?  No matter how you design it, developers want profit and their designs relate this philosophy.  Politicians are forced to allow growth but, they can shape that growth to the betterment of all who will live there.  Peter Gilgan did not become a billionaire by looking after other people – he ensured his policies achieved maximum profit or, any expenditures got free press etc.  How often you do see donations given press releases but you see little press about the problems? 

Why is that? 

Newspapers rely on advertising and advertising is king.  I’ve been there – free press and journalism only works if the subject isn’t paying the freight in advertising.  The Ottawa environmental charges broke first in this blog, long before it hit the mainstream, Mattamy supported via advertising press.

Come November, make sure you vote for someone who will work for you.  Ask the right questions and inquire about their record.  Mulvale supports big business Ford and their selling of prime land adjacent to residential land for a power generator.  Hmmmmm.  Mulvale supported Mattamy in its quest to build and not always to code – at least in my case.    

Whose pocket is your politician in?  You voted for them – it should be the voters pocket.
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June 6, 2010

Mattamy quality supervision salaries low – and it shows.

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In my June 4th blog I discussed ENTITLEMENT and used as an example ex-Hydro CEO, Eleanor Clitheroe and her demands for an $8.000 increase in her monthly pension.  Seems like I’m not the only one upset and, view her demands as greed, to say the least.  In the Toronto Star’s Sunday Letters to the Editor, she gets 3 letters – all negative about her less than charitable qualities (reprinted below).  

And small wonder.  People are becoming very tired of the arrogance shown by those in the upper strata who feel a royal sense of entitlement.  And, I showed how Mattamy seems to fit well within this lifestyle.  Mattamy may want to take heed of this and maybe change their ways.  One reason some buy Mattamy homes is the perceived built-quality based on a historical pattern probably established in the 70’s & 80’s but failing to stand the test of time.  Recent awards have been missing and the complaint trough is filling.  I say filling as it seems they don’t necessarily go the mile in dealing with the complaints. Only ones that are happy are the short-term speculators who aren’t in a place long enough to really suffer the quality issues and if there are any, a quick coat of paint does the trick – momentarily.  But then again, they aren’t buying it for a home. 

I only wish I could tell you how all mine were dealt with but there is a gag order.  If Mattamy would release me from this, I’d be very happy to discuss it but I guess truth isn’t allowed in Mattamy land – just inspired advertising about alleged quality.  Sorry, forgot – they don’t mention quality in the ads – just homeowner lifestyle.  And, we all know, in terms of lifestyle, it is the homeowner that makes the quality. 

Anyways, I’ve also found the salary charts for different Mattamy jobs.  You will see that construction supervisors and quality managers aren’t near the top.  Just land acquisition and accounting jobs.  I won’t mention the executive jobs as that goes without saying – and rightfully so for those at the top.  But since they aren’t really doing well in quality (Bracebridge, Ottawa, Oakville, etc) are the executives really earning their salary or do they just feel entitled?  Maybe there is no PASSION in their blood to look at the future and see that Mattamy Homeowners get what they paid for – not leaky basements in Milton.  

click to enlarge charts 

  

 

From the Toronto Star, Sunday, June 6/2010 

Re: $300,000 pension not enough, June 4   

For the disgraced Eleanor Clitheroe, who was unceremoniously dumped from her plum position at Hydro One Inc. for gross overspending, to now want in excess of her current pension of $25,000 a month is simply mind-boggling. What kind of mindset prompts these executives who are let go for incompetence to expect such absurd pensions? As a minister of the cloth she has much to learn about humility, decency and greed. Her congregation would do well to strongly condemn this action.  

H.K. Hocquard

 Kettleby,

  

I worked for Ontario Hydro in a middle management position for three times as long as Eleanor Clitheroe. My annual pension is about equal to her monthly one.  
 
 
 

John Cooper, Oshawa 

  

 I would like to ask the Star to refrain from printing stories about the monetary demands of Eleanor Clitheroe, Brian Mulroney and anyone else whose salaries, pensions and bonuses come from the public purse. I can’t take it anymore. I would just as soon have my head in the sand.  
If you do feel you are duty bound to bring these tales of greed and entitlement to our attention, please include information about where we can sign up to storm the Bastille. I’ll bring the cake.  
Sid Potma, Toronto  
 

 

 

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May 21, 2010

QUALITY – Missing link in Mattamy ads!!!

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As Canadians move into the Victoria Day weekend, most will probably have their thoughts on enjoying some time off with friends and relatives or, going to cottage country and opening up the cottages for a summer of fun.  Of course, there will be some who will have read the ads, heard the gossip about openings and new offerings and, will spend some time trolling the housing developments – looking for that dream house.

Yes, read the ads and got an image of what the builder is like.  I have noticed in recent Mattamy ads, nowhere is there really a mention of “QUALITY”.  They mention the usual about price and old awards.  The sympathy 2009 BILD “Builder of The Year” award is mentioned, even though they had the flooding basements in Bracebridge and the debacle in Ottawa.  If this is considered the “Builder of the Year”, I can only imagine how bad the others must be.  They even brag about being in the top 3 for J.D. Power awards.  No mention of being near the bottom in the Ottawa awards though.

I notice though, there is a caveat in the small print – “Your experience may vary”.  Talk about covering your ass with that statement.  Yes, everyone got good quality but “YOU”.  It was your experience that was unusual and did vary from the norm.

Maybe that is why Mattamy no longer describes “QUALITY” in their ads.  They can’t guarantee it, even though they got awards for some getting quality.  They mention lifestyle issues but that is something “YOU” bring to the community.  Yes, they build the trails and parks (as required by law), so any lifestyle issue is something you make for yourself.

So, when you go house hunting this weekend, remember that the ads don’t mention quality and thus cover their ass in regards to what is delivered in the future. 

 Cover your ass with a house inspector.

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