Oakville Homes

October 3, 2011

Awards and Advertising – fluff in the wind really.


In the Saturday Star, there was the usual 2 page Mattamy Homes spread.  This one was titled: “The Best Homeowners In Ontario Live in Mattamy Homes”.  Makes one feel warm and fuzzy.  Then, they go on about being honoured with “Home Builder of the Year” by the Ontario Home Builder’s Association.  They mention it is the 3rd time for this award but I see no mention of the J.D. Powers and Associates awards they always flogged.  But then, there was some controversy over the gathering of statistics for this award.  It kind of proved that getting an award doesn’t necessarily show the true picture.

Look at Conrad Black – convicted and still holding the Order of Canada.

They also mention the BILD awards, another local and less prestigious award when compared to the top dog – J.D. Powers and Associates.  Kind of like winning a ribbon at the Pee Wee event compared to the Stanley Cup.  Nice but just doesn’t cut it.

I got a kick out of the comment that it “is an award that is based on comments from CURRENT homeowners”.  With the complaints listed here and other forums in the past, I guess they finally found someone to give them a good tick mark on the survey.  Or, are they admitting they didn’t really build them that great in the past?

So, no matter who the builder is – and one wonders why no one else wins the awards, are they that bad consistently, the awards don’t tell the whole story.  That is why you need a home inspector to look after the largest investment you will ever make.

The awards are dependant on a select few who were polled.  And, if the builder is aware of who is being polled, guess who will get the good service.  The rest of you can pound salt as they say.  A search of the internet always seems to focus on one builder in terms of problems, breaking the law, etc.  Guess Who?

If I was buying a Mattamy Home, I would point out all their awards and ask them if they minded you having a house inspector monitor the build.

It is allowed in a commercial build, so why not a residential?  They may not legislate it as a right but, they haven’t said you can’t do it.  Only a builder with something to hide would say no I would think.

As long as you hire a professional home inspector, why would an award-winning builder mind.  Just don’t pick one the real estate or builder recommended. 🙂

Just offer to give them a good tick on the survey if they let you – you might be surprised at the service you might get.

Construction Blogs - Blog Catalog Blog Directory



* The above is intended to show the reader examples of how to obtain a house inspector, no matter which builder you buy from. Remember, awards and advertising are designed to make you buy, not ensure you quality. We’ve shown that awards are not the standard on which to base your decision on. My use of my experiences are not made to embarass Mattamy Homes or Peter Gilgan but, are used because they are based on fact and show the larger picture that a house inspector is a requirement when buying a house, new or old from any builder. My experience only shows that in fact it can happen and is a fact of life. Your experiences with Mattamy may have differed.


Leave a Comment »

No comments yet.

RSS feed for comments on this post. TrackBack URI

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

%d bloggers like this: