Oakville Homes

July 20, 2011

Mattamy isn’t overly environmentally friendly – proof in Ottawa.


People buy homes based on a number of factors.  Some will chose due to location, community, style of home or, it is close to schools, friends or relatives.  Some, just buy to stay in the same neighbourhood that they grew up in.

Others use what they see in advertising, word of mouth, quality, awards and the fact they see a line up outside the sales office.  All will tickle someone’s fancy.

When it comes to house sales, it appears Mattamy is the largest seller of homes, according to some figures and their interpretation.  Mattamy once had a great reputation and people bought based on that.  I know it was one factor on why we bought a Mattamy.  They may be buying a lot of them but it can’t be based on quality if you look at all the complaints.

One thing is apparent – Mattamy spends a lot on PR.  Two page ads in the Star, donations that draw in media attention and other activities such as buying bus time in Milton seems to work for Mattamy in getting exposure.  Their PR department must be huge.  And they are proving that advertising can sell anything – even ice to the Inuit.

I only wish they would spend money in areas that would not only gain back their reputation for a well-built house (J.D. Powers in Ottawa dropped them to the bottom in Ottawa) but enhance their reputation as someone concerned about the environment.

Their destruction in Cambridge of the wetlands, construction on soil contaminated with human waste in Milton, building of illegal berms in Ottawa, poor land development in Bracebridge which ended in flooding and,  illegal wiring in Oakville all point to a company that does not seem overly concerned about their impact on the environment or the lives and safety of those living in the houses or near the construction.

Oh, their ads are cutsey and try to make them seem caring.  Even to the point that they built in Pickering and told everyone they could go out and hunt tadpoles.  Probably give kids magnifying glasses next as a house opening present and they can kill all the ants on their property.

No, I feel that Mattamy may be talking the talk with the advertising and making them seem to be more environmentally friendly but, in the long run, they are not overly concerned about the environment.  Lets face it – environmental concerns cost developers money.  I notice that one Mattamy VP quit and turned to politics – the Green Party, in response to how he felt Mattamy was impacting on the environment.

No, Mattamy needs to show a bit more concern.  According to the following Tweet I saw, Mattamy doesn’t understand the concept of Blue and Black boxes in Ottawa – where they are trying to resurrect the old Fairwinds project. (the one where they sold houses without official sanction and strung along people for a couple of years – holding onto their deposits)


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* The above is intended to show the reader examples of how to obtain a house inspector, no matter which builder you buy from. Remember, awards and advertising are designed to make you buy, not ensure you quality. We’ve shown that awards are not the standard on which to base your decision on. My use of my experiences are not made to embarass Mattamy Homes or Peter Gilgan but, are used because they are based on fact and show the larger picture that a house inspector is a requirement when buying a house, new or old from any builder. My experience only shows that in fact it can happen and is a fact of life. Your experiences with Mattamy may have differed.


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