Oakville Homes

March 1, 2011

Hey Mattamy – Real builders earn it – not buy it.


Recently read the following at a webpage called: “Ottawa’s Newest Homes“.  It was supplied by Mattamy.

“Promising a quality new home (and every builder does) is, somehow, too easy. Here’s what we promise instead. Craftsmanship. Service. Fit & Finish. And, that we’ll be working both for you and with you from the first planning choices to the final inspection.

One thing you can be very sure of. We will listen hard to your thoughts, needs, concerns and desires. And then we will build accordingly. The most important thing we do is build the home you’ve dreamt of to provide the memories that ‘home’ brings.”

Yes, promising quality is “too easy”. 

Just read the Mattamy ads and the Mattamy webpage.  Proof is in the pudding as they say.  Illegal (code) electrical wiring, flooding basements in Bracebridge, and other issues that have been documented here and other places kind of shows how Mattamy looks at quality.  All mouth and no action – unless you are on the survey list.

 Here is a company that has banned one house inspector and makes it hard for other house inspectors to accompany the almost owners of the Mattamy houses.  I say almost as they have only paid the down-payment and have to suffer the PDI and pay the rest before it truly becomes their own.  I am sure if they owned it from the beginning, we would see a better quality product.

But, how does Mattamy solve the “quality” issue.  In terms of the “warehouse” homes in Milton, I think some people left (?) and we see that Frank Cairo left Mattamy in the Ottawa area for greener pastures.  But, how will Mattamy really solve the problem of quality.

What else – go after a true winner in quality.  Someone recognized by quite a few honours.

In 2003, Monarch became the first recipient of the Ontario Home Builder of the Year Award bestowed by the Ontario Home Builders Association – a distinction determined largely through an independent survey of home homebuyers. Beginning in 2003 and yearly since then, Monarch has received the Consumers Choice Award from the Consumers Choice Institute of Canada for excellence in Business Services. This award is also determined by surveys of consumers and business people. In 2007, Monarch was the proud recipient of the Ottawa regions J.D. Power Award for excellence in customer care. (Link)


The Monarch Corporation was named Home Builder of the Year as the builder who is setting the standard for the rest of the industry by excelling in quality, service and customer commitment. The award is based on BILD’s independent survey of Monarch’s homeowners. As an elated Monarch president Brian Johnston quipped, “This is the Oscar equivalent of best picture.” (Link)

Why am I bringing up Monarch?  Seems that the latest news is stating that Mattamy is looking at buying into quality. 

“Mattamy Homes, Canada’s largest new home builder, and U.S. builder Meritage Homes Corp (MTH.N) are bidding on some or all of Taylor Wimpey’s U.S. and Canadian divisions, said a source with direct knowledge of the bids.. . . . . . .Taylor Wimpey is selling Taylor Morrison, which is based in Scottsdale, Arizona, and Monarch Corp, based in Toronto.” (Link)

Herein lies the problem.  If Mattamy buys Monarch, will they keep the Monarch team in place to ensure quality or, will they cut them lose and just use Monarch’s reputation for a few years. 

Kind of gut it in terms of quality. Like the Wall Street moves you see in the movies.

Will they allow the Mattamy way to infiltrate the proven quality of Monarch?  Will we see illegal wiring, building of homes on land fertilized with human waste or, the building of illegal berms alongside rivers?

Who knows?  But, we will keep an eye on this to see if those awards that Monarch achieved will be thrown away and replaced with the somewhat tarnished awards Peter Gilgan has accumulated over the years.

Sorry Monarch but, I guess business is business.  Some people earn a reputation for good quality over the years through good service.  Some just pay for good advertising and ignore the plebs who complain. 

Too bad quality isn’t in the Mattamy dictionary. 

Your Monarch team probably can’t survive in that business atmosphere.




Construction Blogs - Blog Catalog Blog Directory






  1. yes, if i loan from bank and buy a house, i can only live in the house, because before i pay all the loans, bank own the house.

    Comment by building inspections melbourne — March 1, 2011 @ 1:44 am | Reply

  2. Mattamy is a great builder with great leadership. It will be fine.

    Comment by Jean Luc B — March 1, 2011 @ 4:59 pm | Reply

  3. I guess we will agree to disagree. There are too many issues for Mattamy to be called a great builder – too many to list here. And, the issues are a direct result of the leadership – need I say more. If they take over Monarch, I only hope that the Monarch customer service model continues…. I appreciate your reading the blog and taking time to make the comment.

    Comment by oakvillehomes — March 1, 2011 @ 5:42 pm | Reply

RSS feed for comments on this post. TrackBack URI

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

%d bloggers like this: